A few months ago during E3 I asked the question whether Nintendo was being more gender inclusive after the inclusion of lead female characters in most of their E3 line-up. Yesterday, the Nintendo’s Girl Club youtube channel popped up on youtube, giving further evidence that Nintendo is really stepping up their efforts to appeal to a wider audience.
The introductory video (posted above) promises trailers and news presented by the channel’s host Jorgie Porter and other female fans of Nintendo games and franchises. All in all, it seems like the channel will be just that: female gamers talking about games and news relating to Nintendo. It’s a welcomed and novel approach, and it does show that Nintendo is at least trying to appeal to female gamers. I doubt we’ll see any hard hitting insight on the channel, but it’s good nonetheless. This comes after many divisions of Nintendo have launched a marketing campaign to appeal to a wider demographic of gamers, including commercials and games that more widely appeal to a greater audience.
If you are or know a young girl that is a fan of Nintendo then they may enjoy this new channel. I realize this entire post reads like a advertisement for Nintendo, but I thought it was something worth noticing.
Check out more videos on the Nintendo Girl’s Club Youtube channel