Nintendo UK creates the ” Nintendo Girls Club” on Youtube

A few months ago during E3 I asked the question whether Nintendo was being more gender inclusive after the inclusion of lead female characters in most of their E3 line-up. Yesterday, the Nintendo’s Girl Club youtube channel popped up on youtube, giving further evidence that Nintendo is really stepping up their efforts to appeal to a wider audience.

The introductory video (posted above) promises trailers and news presented by the channel’s host ¬†Jorgie Porter and other female fans of Nintendo games and franchises. All in all, it seems like the channel will be just that: female gamers talking about games and news relating to Nintendo. It’s a welcomed and novel approach, and it does show that Nintendo is at least trying to appeal to female gamers. I doubt we’ll see any hard hitting insight on the channel, but it’s good nonetheless. This comes after many divisions of Nintendo have launched a marketing campaign to appeal to a wider demographic of gamers, including commercials and games that more widely appeal to a greater audience.

If you are or know a young girl that is a fan of Nintendo then they may enjoy this new channel. I realize this entire post reads like a advertisement for Nintendo, but I thought it was something worth noticing.

Check out more videos on the Nintendo Girl’s Club Youtube channel

 

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