Square Enix announced a partnership with the Parent Advocacy Coalition for Educational Rights (PACER) to enact an anti-bullying initiative. Starting on January 13th, Square Enix will donate towards PACER’s national Bullying Prevention Center for every tweet of #EveryDayHeroes they receive this week, a hashtag inspired by the game “Life is Strange”.
Join our cause by sharing your own #EverydayHeroes moments. Tell us a story about how you overcame adversity, stood up for what’s right, or helped a friend in need. For every post using the hashtag #EverydayHeroes from January 13 to January 19th, Square Enix will make a donation to PACER’s National Bullying Prevention Center. Share your story today, and give help to those who need it
Life is Strange is a 2015 title that tackles the theme of bullying, allowing the player to weigh in and progress the plot through choices that will shape the game and ending. The game, which has been awarded game of the year by several media outlets, is receiving a physical release this week, but is currently available on most major platforms.
You can watch Square’s promotional video to kick off the event here
Life is Strange is a perfect example of video games can be used to tackle real world problems and issues, and it’s refreshing to see a big corporation like Square-Enix partner with organizations trying to instill real change in the world. If you’re on twitter, please tweet the hashtag #EveryDayHeroes. It’ll take two seconds.
The Sociology of Videogames 
I just finished this game and I have to stay that I haven’t felt just real emotion and tragedy from a game in a while. Absolutely amazing!
Just bought it myself! Waiting for the physical copy to arrive sometime this week, I hear great thing about it. Thanks for the comment Jay