Wired has a new article this weekend about Nintendo’s new strategy for creativity in their development process: adding more women to their development teams.
The article notes the success of Animal Crossing New Leaf, which has been an all around success for Nintendo. It’s a great game for doing mundane tasks and filling the empty void in your life with fake furniture and appeasing talking animals. More remarkably:
Since its release in 2013, New Leaf has sold 7.38 million copies worldwide, and is credited by Nintendo with helping the handheld 3DS system reach 42.74 million units sold. It also boasts another striking statistic: Nearly half of the Animal Crossing: New Leaf game development team was female. And according to Eguchi and Kyogoku, the two are far from unrelated. Indeed, they believe that the diversity of their team was crucial to their game’s success.
However the bigger story is that they intend to further this success with applying the same belief to future games, which means we may see more female development staff on future Nintendo games.
I won’t go too much farther than that, as you should go read the article, but it is an important step in making Nintendo a more diverse company. If Nintendo, who has been slow to adapt to change in many parts, can begin to diversify, then perhaps we’ll begin to see it throughout the industry. And that, my friends, will be a great thing.
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